This is the first blog post celebrating fact that I learned something interesting in Microeconomics and Financial Markets lecture! Previously it was all about Neuman, Morgenstein, Arrow, and Debrew. Now the behavioural economics part has started, which instantly moved the subject to far more entertaining land. Even more, the lecture offered some public relations insights.
To start with, you would be happier if two people of your preferred gender kissed you than one person did it twice. In the same spirit, losing your keys and later your wallet would feel worse than losing both things in one “attempt”. More, people are risk averse with respect to gains – riskless greenbacks are perceived as better deal than risky (although expectedly higher) sum of money. Fair enough, most people like to cash-in fast. However, if we face losses, suddenly the risk appetite rises. In gambling “I will double the stakes and take back my money” behaviour is more often than not.
Implications for PR? Here you go:
- Publish good news in a small pieces to maximise the impact;
- Consolidate news about losses;
- Do not say how much better it could have been in good situations;
- But do say how much worse it could have been if you’ve screwed up.
.
cia geriausias tavo blogo postas kol kas =]